Marketing for Coaches and Consultants
Take the guesswork out of your marketing for coaches’ growth strategy.
Marketing services for coaches
Be found and get leads for your coaching business.
As Harvard points out: There are phases in progress.
Phase 1 / Niche coaching market research
Match “Demand with Supply” and analyze your target market. Specifically:
- How do people search for services like yours online?
- What keyphrases to use in your online presence?
- How do your competitors rank?
- How to use SEO in your Content?
- How to organize your marketing strategy?
- How to structure your website?
We deliver these data to you to build your business and marketing strategy. This is the most crucial phase of your business.
Phase 2 / A Coaching Website for conversions
The data from research are “translated” into a correct and optimized presence, including:
- Web design and development
- Your Content Management platform
- Your social media pages
- Your hosting and emails
- Setup of metrics and analytics
- CRM and tools for creating mailing lists and automating leads generation
- Selling eCourses
This is your ready-to-go marketing for coaches solution that will help your business grow.
Phase 3 / Ongoing coach Consulting and support
You get continuous support after your business launch, including:
- Continuous market monitoring
- Metrics analysis
- Month-to-month content ideas with editors’ content structure, outline, and resources
Imagine having an outsourced coach marketing department supplying you with all the data you need while focusing on your coaching business and practice.
How To properly launch a niche coaching business?
Avoid rookie mistakes.
In 2023, the tools and technology to build a correct digital coaching presence that ranks in search engines are available.
Why waste time and money doing experiments? Avoid or fix these coach marketing mistakes. We help you to build an online coaching business from your home office. Contact us now.
FAQs for Marketing for Coaches
Why Do Marketing for your Coaching or Consulting Business?
Are your coach marketing services limited by geography or location?
No, they are not. We serve clients in Europe, South and North America, Asia, Africa, and Australia (none in Antarctica). The only difference is in the different time zones, but that is not an issue with marketing for coaches, as most of the tasks are not time or place-sensitive. When online meetings are needed, we will easily do that.
Are your Coach Marketing services offered one-off or month-to-month?
All our coach marketing services, in any phase, can be either one or the other. That is up to you. We offer a no-strings-attached service. You have control, and you choose how you want to proceed. Typically, after Phase 1 and Phase 2 are complete (if you want both), you know what you can do on your own and what to outsource (to us or someone else).
Can you add an e-shop to my website?
We can add any mechanism that will allow you to sell products, services, or appointments. We know eCommerce in and out and can build either “simple” eshops or complex ones. We will implement any functionality needed for payment gateways, shipping, security, CRMs, newsletters, and funnels. We also provide WordPress hosting services. If you check our services, we cover you with 360 degrees marketing.
Do I need a blog for my coaching business?
The research will show if there is a need and all the data for that content. Typically, that is one of your coach’s marketing “vehicles” and lead generators, along with a funnel process. However, on-page content is one of the channels. You can utilize (and track their performance) many more, i.e., podcasts, videos, webinars, etc.
Do I need Adwords for my marketing?
You may need that research as part of our marketing for coaches’ services. You will know how much clicks cost for the keywords you need for your niche, and at the same time, you will understand which keywords you can rank without paying for Google Ads. Also, remember that more than 30% of Paid Ads are cut off from AdBlockers.
Do I need Social Media Marketing for my coaching?
Social Media is one of the marketing channels that many coaches use to attract leads and convert them to clients. However, Social Media is a “Display Channel,” while i.e., Google is a Search-Intent channel. It would be best if you had a different strategy for Social and another for Google, Bing, Yahoo!, etc. The proper market analysis will reduce the trial-and-error processes when you create your marketing mix. We will help you with that.
Is SEO mandatory for marketing my coaching business?
Yes, it is. Phase one research includes search engine optimization. That will reveal lots of data for the volume of people searching for the services you want to sell and your overall target market.
What do you mean by Mobile SEO?
For a long time, Google has adopted the “Mobile First” initiative. Mobile counts for more than 70% of Google queries. When people search through mobile devices (tablets included), ranking in Google results requires a specific way to make your content. So, everything that needs to be done on your online presence (technical, content, other) must be optimized for mobile first and then for desktop.
What are On-Page and Off-Page SEO?
These are terms used in the marketing for coaches and consultants business (and not only). With On-Page, we mean all the technical, structural, and content works needed to have a complete website that search engines can crawl, index, and understand what each page talks about. Your website must be On-Page correct; otherwise, you will lose money and time until you figure out why you don’t rank. Even your Google Ads cost-per-click will be more expensive.
With Off-Page, we mean all the works (see the Content Marketing services page) that will raise your website in Search Engines AND bring targeted traffic. A marketing strategy for coaches is about all these factors and works. The total work is also known as Search Engine Marketing (SEM).
Why do I need a Marketing Strategy as a Coach?
You need to set your website in front of prospects, right? The top common mistake among businesses is that they don’t have a strategy. They typically start with booking a domain and making a website, as they think it must look best. They write their content as they would like to read it, ignoring that people use, i.e. search engines to find answers to their queries.
All that is like building a store and hoping that someone, “somehow,” will walk by, see the “goodies” at the storefront and walk inside. That is too much wishful thinking and a total waste of time and money.
Any business needs lots of work to be in front of clients’ eyes; imagine trying without data or setting the right foundations. Marketing for coaches and consultants is many things, including Content Marketing.